Coming hot off of Channel's rebrand, we launched a harvest social campaign that was purposefully brighter and lighter than the typical Channel content. The graphics were bold and the messages were simple. Where this content really shined was that the actions asked of the viewers were native to the platforms, and built-in to the content.

Harvest is a very busy, very stressful time for Channel's core demographic. It is also a very important time for seed brands to stay top of mind since they are making next year's purchasing decisions in tandeum.

The style of this content ensured we'd stay in our audience's feed, without adding to the burden of the season.