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Once Canadian Mist rebranded, all of their photography, social content, and assets were immediately out of date. The new look for Mist included 3 flat stripes - red, navy, and gold (always in that order) - renderings of the bottles, a script font, and nothing else… no tone, no concept, no nothing.

Crickets.

While this could’ve lead to a very mundane and boring social calendar, I’ve had the joy of dusting off my animation/After Effects chops, and making something from very little. The only goals with Mist social are (1) to show product, (2) to mostly live within the limited color pallete, and (3) to build brand cohesion and recognition.

This project reminds me so much of being in college (at SCAD - go bees!) and having a professor say, “Bring in 300 unique sketches next week, with just 3 colors. Good luck!”