They say that in every relationship there is one person who simply *cannot* be bothered to close the cabinet doors in the kitchen.... but with cabinets this pretty, who can blame me... I mean them... I mean whichever person in that fictional relationship we are talking about here.

The Diamond audience is a middle-of-the-road, busy family, that needs function but without compromising on aesthetics. These short videos primarily lived on social but were formatted for everything from vert stories, to square in-feed posts, to dtv.