This campaign used in-store pieces, traditional media and social media to hustle Raising Cane's tea and lemonade. 

In-store elements & e-blasts drove customers to Facebook. Raising Cane's Facebook was flooded with promo-specific content, including these sweet-ass videos that encourage customers to vote for either sweet tea or lemonade. The winner of the vote, was the winner of the Thirsty Throwdown. During this promo, Cane's saw a considerable raise in engagement on social media... and we gave out coupons so many people's thirst was quenched in-store.

Spoiler Alert: Sweet Tea won.